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Over the past few years, we've seen explosive growth in the podcasting industry. 79% of Americans 12+ are familiar with podcasting. The data of the effectiveness of advertising within a podcast is impressive!
According to Neilsen, 78% of consumers surveyed don't mind hearing podcast ads, and 62% would consider buying a product after hearing an ad.
According to Edison Research, 48% of those surveyed said they pay more attention to podcast ads than ads on other platforms.
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